Fourth Lane is a Melbourne creative agency. We build the identity, content and systems that make fitness, wellness and lifestyle brands impossible to ignore — from brand identity and editorial web design to social content, launch campaigns, events and AI automation. One team, end to end.
Paid media that earns its keep: Meta and Google ads, conversion-focused creative, and campaigns we plan, run and optimise end to end.
Strategy, targeting and reporting built to turn spend into growth.
Full brand systems: logo, identity, tone of voice, visual language and the guidelines that keep it consistent across every touchpoint.
We build brands that look like no one else in the category: distinctive, editorial and made to last.
Ongoing content strategy and production for Instagram and beyond: a clear posting rhythm, weekly output, structured reporting and a distribution plan that grows real reach.
Photography and video that makes movement look the way it feels: campaign shoots, product launches, event coverage and social-first content, art directed and produced end to end.
From concept and styling on the day to the final edit, shot to fit every channel it needs to live on.
Editorial websites that don't look like fitness websites. Fast, considered and built to convert, on a design system your team can actually maintain.
We build AI systems that take the repetitive work off your plate: reporting, content workflows and client comms, streamlined and running in the background.
Less busywork, more time on the work that actually moves your brand forward. Delivered in partnership with Nexus AI.