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FitBoutique was launching Fit by FitBoutique, a reformer pilates app, and needed the content engine behind it. Not the interface, but the workouts themselves, and a smarter way to build them.
Instead of filming each class as one long video, we shot the workouts as a library of shorter clips. Those clips can be recombined in different orders, so a handful of shoots becomes thousands of possible workouts. Clients get near-endless variety instead of a short list of set classes.
We also produced the App Store presence, art-directing how Fit by FitBoutique looks to its demographic and optimising every screen for aesthetic, then shot the advertising campaign that launched it.
A handful of shoots. Thousands of workouts.
