A'PAIR is an Australian and New Zealand sports eyewear brand. The Nashi was their new range - designed to go everywhere. The runway, the street, the gym. They needed a campaign that kept up.

We looked at what everyone else was doing and went the other way. The Nashi launched in two colours - black and silver - which meant we could run an entirely black and white campaign without losing a drop of the product's colour. In a world of oversaturated, jarring sports visuals, we let the style and the shape do the talking.

Full campaign production - stills and video for organic social, paid ads across Meta and Google, a structured content grid for their feed, and end-to-end campaign management. The first release sold out in presales before the launch date.

Photography / Video / Content Marketing / Social Media / Campaign