Fitboutique distributes premium reformer pilates machines across Australasia and the USA - to studios and private homes alike. Their campaigns had always been shot in homes. It was time to step things up.

We wanted to treat the machines like art, not furniture. The design, the materials, the craft that goes into each one - none of that was coming through in the previous work. So we moved everything into a controlled studio environment and shot them the way they deserved to be shot.

Full brand refresh across photo and video - built for website, social media and paid advertising. The Mother's Day campaign that followed saw 20% more sales than the previous year.

Photography / Video / Campaign / Art Direction